VANITA TORCATO
VANITA TORCATO
Working at Benz meant working for a wide array of clients and their benefits communications. We helped employers help their employees make sense of their benefits—health, wellness and/or financial. The deliverables ranged from general open-enrollment promotions, to completely developing a benefits sub-brand.
Between client work, I also worked with the Benz marketing team on deliverables like white papers, webinar presentations and blog graphics.
This responsive website was a collaborative effort between the Art Director and myself. We worked with the Ancestry brand guidelines, the Ancestry benefits team and our Developers to bring this site to life!
I designed the layout as well as the individual graphics of this piece.
Tracked by downloads, this remains one of Benz's more popular pieces to date.
In collaboration with the Consultant, Art Director and client, I created their benefits brand logo lock-up and brand guidelines.
Using the new Benefits Visual Identity and in collaboration with the Consultant, campaign deliverables were brought to life by me.
I designed this fun internal project to show a big win for our client with the strategy that Benz provided.
As a TVC at Google I worked across various teams which included SMB, Google Partners, Shopping Express, AdWords, Google Analytics and the Google HiPo team. My projects spanned the gamut from large format posters, to emails, to promotional stickers and lots and lots of presentations.
Designed this powerpoint presentation for the Global Mobile Marketing summit in Asia.
Created the presentation for the AdWords team.
After the very initial concept by an outside agency, this (extra) large-format poster was brought to fruition by me and the Creative Director.
This email template was designed and coded by me for the Google Partners team for their quarterly news updates.
This email template was designed and coded by me for the Google HiPo team.
In close collaboration with the Product Manager, this website was a mockup for pitching the product
The layout and graphics for this SMB white paper, to show how conversion rates can help drive business, were designed by me.
Designed and produced this promotional sticker for the Google Express team.
As the marketing designer at Scandinavian Designs I was responsible for the design and execution of the email campaigns, web refreshes, newspaper and magazine ads, and flash banner ads. During my time there I also led the re-design of the the Scandinavian Designs website under the guidance and mentorship of the Creative Director, my direct manager.
Within the framework of the existing website, I was tasked with giving the website a facelift. After the design, I worked with the developers to bring the site to life.
With the new feature of showing all the product swatches, we saw a substantial increase in the number of customers wanting a custom-designed piece.
Once the products were chosen, I laid out the catalog with photographs that were art directed by the Creative Director.
One of the many magazine ads that I designed at my time at Scandinavian Designs
A few of the many emails that were designed and coded during my time at Scandinavian Designs.
